Turn Your Pet Specialty Data Into Measurable Growth
Distributor, POS, ecommerce, and syndicated data — unified, cleaned, and transformed into actionable insights to grow your brand.
Why RNI for Pet Specialty
For over 15 years, RNI has delivered trusted data management and analytics solutions for the Pet Industry. Our proven processes, strong distributor relationships, and effective tools enable manufacturers to fully leverage their data for success.
Industry Expertise
100+ years of combined experience in pet specialty.
Proven Results
38% gain in new accounts, 46% gain in new item distribution, 28% gain in topline sales.
PetStore Sales Accelerator™
The only database with 70,000+ pet specialty store profiles.
How RNI Solves Problems in Pet Specialty
Pain Point
- Fragmented distributor and retail data slowing decision-making.
- Lack of store-level visibility leading to missed opportunities.
- Inefficient route planning for reps.
- Over-reliance on outdated or incomplete CRM tools.
How RNI Fixes This
- Centralized dashboards that merge distributor, POS, ecommerce, and syndicated data into a single, reliable source.
- Store/SKU-level reporting to identify high-potential accounts and uncover distribution gaps.
- CRM Route Planner™ generates optimized routes for maximum field coverage and efficiency.
- Integrated CRM + analytics in one system — no more switching between platforms.
How RNI Works – The RNI 3-Step Process
From Raw Data to Real Results in 3 Simple Steps
1
Gather & Standardize
Integrate distributor, POS, ecommerce, and syndicated data into one source of truth.
2
Analyze & Visualize
Custom dashboards for store/SKU-level insights, void identification, and forecasting.
3
Act & Grow
Turn insights into strategic field sales action, optimized pricing, and expanded distribution.
Pet Specialty Solutions
Purpose-Built Tools for Pet Specialty Growth
PetStore Sales Accelerator™
Find and target the right stores.
Distribution Driver™
Identify and fill distribution voids by store and SKU.
Perfect Price™
Optimize pet product pricing with predictive modeling.
CRM Route Planner™
Plan efficient store visits and track sales performance.
Vendor Portal
Streamline communication and reporting with retailers and distributors.
Conference-Exclusive Offer
Let’s Grow Your Pet Brand
From distributor to retail shelf, RNI helps pet specialty brands make better, faster decisions that drive sales.
