Addressing Points of Distribution (POD) Decline for a Leading Brand
Example: Small Start-Up Company succeeds in tracking sales and availability of its Natural Chilled Juices across outlets in is lead markets allowing the company’s marketing team to assess product performance by SKU and Channel-Outlet classification. Company could successfully measure, manage and direct product development strategy and channel marketing strategies
Chilled Natural Drinks
In preparation for the national sales meeting this year, a client analyzed the first year of RNI system usage to determine ROI. Unbeknownst to us, they completed their audit and then scheduled a year-in-review meeting. The first slide was a big thank-you. The business results and system usage were impressive. In preparation for the national sales meeting this year, a client analyzed the first year of RNI system usage to determine ROI. Unbeknownst to us, they completed their audit and then scheduled a year-in-review meeting. The first slide was a big thank-you. The business results and system usage were impressive.
Pet Food & Pet Supplies
Example: Distributor succeeds in standardizing all of its manufacturer required reporting and in creating a database of all of its internal sales data for data mining, analyzing & visualization dashboards for all of its business with more than 950 retail store delivery and sales points. Established a scorecard for its own salesforce and go-to-market initiatives.
RNI system usage in order to determine ROI
In preparation for the national sales meeting this year, a client analyzed the first year of RNI system usage in order to determine ROI. Unbeknownst to us, they completed their audit and then scheduled a year-in-review meeting. The first slide was a big thank-you. The business results and system usage were impressive. The sales team was not only adept at using the platform, but it is producing sales results which obviously is the goal.
Confection & Snack Food
A leading manufacturer-marketer of confections & snack foods had reason to believe that a number of their brands were underdeveloped in independently owned and operated convenience, drug & grocery stores. These are stores supplied by leading distributors for the category. Several distributors had multiple DC’s supplying an identified base of stores across major metro markets.